The subject of online privacy appears from time to time on my iCitizenforum posts. In recent years, the concern about the level of privacy online took a sharp turn toward consumer protection, particularly tracking of online behavior done by search engine providers and businesses, and away from identity theft.

So for Web users, the recent announcement of the Obama administration’s “Consumer Privacy Bill of Rights” is worth examining.

The proposed effort to shield consumers from data tracking drew mixed reactions, and any kind of legislation addressing consumer concerns is not likely to surface for a while.

And chances are that when big players in the tracking game suggest they support the proposal, bills will go through a lot of lobbying-induced changes — meaning “watering down” — before they become law.

One of the most criticized flaws in the proposal is that company compliance is voluntary.

What are the chances that one of the huge trackers will volunteer to abide by the rules if its competitors will not?

Another hitch is that consumers have to “opt out” of tracking, rather than banning it and they must choose “opt in” to allow tracking.

Still, the pressure is mounting to do something about online tracking, and that is a good thing.

The headline in a Business Week article, you can find the link below, asks a salient question: “Are we the consumers or are we the product.”

Clearly, to the trackers we are the product. And the more they know about our browsing activity, the more they can sell things about us to others.

This is particularly true when talking about social networking sites — such as Facebook — and operations such as Google, both which have grown significantly in popularity and which constantly change privacy rules and make privacy settings difficult to follow.

Take Google for example. Its new privacy policy allows tracking and consolidating information it gathers on users, and users can’t opt out.

I find myself using online searches less and less, and I terminated my Facebook account three years ago. “Terminating” your Facebook account is different and more definitive than simply closing it. But doing it is not easy.

And after each session online, I sweep my cache and cookies.

I am sure that does not help much, but it makes me feel like I have a little more control over who snoops into my life.

Resources:

Filed Under:
 

We need Do Not Track system that lets consumers choose what they don't want to appear in an online file. My privacy is violated when a government agency can look at my Facebook friends or my Twitter followers or see which movies I've watched online. My health insurance provider doesn't need to see that I went to Sara Lee's website and looked at their cheesecake offerings. Stay away from my personal information, please!!

 
 

Clarice: Thanks for the post. I agree. No one needs to know, and misinterpret, that I bought a book from Amazon titled "The Al Qaeda Reader." And you are really not going to be happy when you read this story: http://www.nytimes.com/2012/04/01/us/police-tracking-of-cellphones-raise... Best- Mac

 
 

Looking for a job? Beware prospective employers who demand a Facebook password for condition of employment. It's used as a "top secret security" measure for government clearance, but it's nothing more than invasion of privacy. Facebook is fighting the privacy invasion. Read an interesting article http://usat.ly/GKdadt

 
 

L.M.: Thanks for the post. Interviewers also are asking interviewees during interviews for access to their Facebook accounts. But to be honest, the willingness of people to give up their privacy so they can partake in the social networking game has led to this. Here is a link: http://www.zdnet.com/blog/facebook/senator-vows-to-stop-employers-asking... Best- Mac

 
 

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <blockquote> <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <object> <param> <embed> <p> <small> <hr> <br> <u> <h1> <h2> <h3> <h4> <h5>
  • You can use Markdown syntax to format and style the text. Also see Markdown Extra for tables, footnotes, and more.

More information about formatting options